A Few More Thoughts on Groupon

Who besides Groupon in online customer acquisition for SMB’s doesn’t rely heavily on Google?  I can't think of anyone

It’s a bit unfair to the YP’s trying to recreate themselves online because the real digital Yellow Pages is Google and there’s no way they can compete with that at this point.

Groupon’s success highlights Yelp’s fundamental problem.  Their merchants don’t want to buy placement or clicks.  The only marketing they will happily pay for is new customers.  Yelp’s recently announced partnership with Open Table is perhaps a sign that they understand this.

Groupon is a good reminder that email is not dead.

The secrets to Groupon's success:  consumers pre-pay and 30% breakage.